With explosive advances in online
communication and cloud formations, intellectual property has become
prime real estate. If you have been dreaming of a castle in the sky, now
is the time to build it, and VMEdu, Inc. is ready to help.
With its launch of the VMEdu Authorized Content Partners (V.A.C.P.)
program, the company opens its full-featured, cloud-based Learning
Management System (LMS) to any organization that has created or wants to
create courses related to any field of adult learning in any language;
or is using another Learning Management System (LMS) to host their
courses. The platform and program enables anyone to create and host
their courses with zero upfront investment and no technical expertise.
The versatility of the LMS provides content experts with the option
of hosting their courses on their own website. The VMEdu technical team
provides them with their own high-quality mobile app. If your course
content has more than 60 minutes of video, VMEdu will cover all expenses
related to creating, maintaining and upgrading your mobile app in an
Android version. Additional mobile apps can be created for $250.
This state-of-the-art platform from VMEdu is expected to disrupt the
Learning Management System market. With zero upfront costs,
best-in-industry mobile apps at zero-cost for Android Phones and
experience from teaching more than 500,000 students from 150 countries
and 3,500+ companies, VMEdu is definitely positioned to make that
happen. To help them, the company has a huge VMEdu Authorized Training
Partners (V.A.T.P.) network of more than 750 partners in more than 50
countries.
How valuable is cloud real estate for training professionals? The
V.A.C.P. Program offers the opportunity to dramatically increase
revenues. In addition to the earnings from students taking their courses
on the VMEdu platform, V.A.C.P.s can make their courses available for
sale through VMEdu’s fast-growing V.A.T.P. partner network. Promotional
courses can be offered for free in order to extend market reach and
build increased revenues more gradually.
What keeps this from being pie in the sky is that the VMEdu Cloud LMS
is, by far, one of the best adult learning platforms globally. It has
been built over a period of 7 years–with millions of dollars of
investment–and tested thoroughly by launching multiple courses and
websites that have become international leaders in their fields.
Moreover, VMEdu’s strong back-end capabilities allow its partners to
easily manage their relationships and training requirements with VMEdu,
Inc. VMEdu’s LMS is hosted in a scalable cloud infrastructure and
already hosts hundreds of courses with more than 50,000 learning
resources including videos, questions, case studies, simulated exams,
flashcards, study guides and more.
Cloud opportunities are growing, but many feel anchored to the ground
because of a lack of technical expertise or liquid capital. The
V.A.C.P. program will put you in your sky castle with zero setup and
maintenance costs and no technical knowledge or infrastructure required.
Unlike other traditional LMS platforms, one does not have to pay any
licensing fees, buy expensive hardware, or hire expensive software
professionals to launch online courses and mobile apps. There is no cost
associated with creating or uploading courses. Unlike traditional LMS
platforms that usually have negligible support for mobile apps, VMEdu
creates the best-in-industry mobile apps at zero-cost for Android phones
(if more than 1 hour of video courses is uploaded) and $250 for
iPhones. One can save more than 90% of current LMS expenses by using the
VMEdu LMS–and also have significantly more capabilities than those
offered by traditional LMS platforms.
Your place in the Cloud is waiting for you. Pick up your keys at VMEdu.
To learn more about the VMEdu Authorized Content Partner Program, visit www.vmedu.com/Overview-VACP.asp.
Acknowledgement: This article is borrowed from http://www.smstudy.com/Article/Building-Real-Castles-in-the-Sky-with-VMEdu
Channel performance measurement is a key
activity when a sales organization employs different types of channel
partners. In more complex multi-channel structures, it becomes even more
important due to the number of people, processes, and roles involved.
The performance of a channel can be measured across multiple dimensions.
The parameters that are measured usually are effectiveness, efficiency,
productivity, equity and profitability of the channel.
The various channels have different purposes in the value chain;
however, each task needs to support the overall corporate goals. As the
number of channel partners increases, it is difficult to ensure that the
channel partners are performing their specific roles as effectively as
required. For example, the goal of a business might be to increase the
number of strategic accounts. However, in order to gather maximum
possible commission, channel partners might be engaged in getting the
maximum number of accounts possible with total disregard towards
prioritizing the acquisition of strategic accounts. It is therefore
important to audit the channel partners and incentivize them for
activities that are aligned with the corporate goals. The channel
performance should also be judged on the ability to fulfill given tasks.
A few carefully chosen metrics can give a good indication of the
performance of each channel.
The channel performance measurement is primarily a four-step process.
- Define the Sales Objectives
- Determine Channel Performance Metrics
- Set Channel Partner Targets
- Manage Channel Performance
1. Define Sales Objectives
The first step in channel performance measurement is to define the
sales objectives for the company. These objectives are outlined and
discussed in sales meetings to ensure a shared understanding
between members of the marketing and sales teams.
2. Determine Channel Performance Metrics
Evaluating the performance of a distribution channel depends largely
on the agreed upon performance metrics. Choosing the right number and
type of performance metrics can help to monitor and improve the
performance of channel partners. These metrics provide an understanding
of how well the channel partner is doing in reaching its performance
targets.
Though it is possible to evaluate a channel on hundreds of
performance metrics, this would make reporting and analysis of the
performance a cumbersome job. When determining channel performance
metrics, a key performance driver, such as sales or units sold, should
be chosen to identify and measure the most important tasks. A series of
performance metrics are then decided based on the key performance
driver.
3. Set Channel Partner Targets
After overall sales objectives are defined, it is important to assign
specific targets to each of the channel partners to ensure they are in
alignment with the overall objectives. Properly set targets provide a
benchmark to measure channel success, monitor performance, and take
corrective action to meet expectations. Each channel partner has a
specific role towards fulfilling the overall sales objectives.
Performance targets should be set to reflect the channel partner’s
contribution to the overall objectives
4. Manage Channel Performance
This is the final step in channel performance measurement. It uses
the agreed upon goals, assigned performance targets, and identified
performance metrics to manage channel performance on an on-going basis
and to identify the performance shortfalls of the channel partners.
During this step, management gains an understanding of the strengths and
weaknesses of each channel. Management can then take corrective action
to ensure efficient performance of the channel.
The success of a channel and its efficiency are determined by the
efficiency of channel intermediaries in delivering goods and services to
customers and the quality of services offered in the process.
Developing a comprehensive marketing plan that provides clear and
concise direction about marketing activities and strategy is critical to
the organization's success.
To learn more about Channel Performance Measurement, visit www.SMstudy.com
Original link posted: http://www.smstudy.com/Article/Channel-Performance-Measurement-A-Close-Overview
Last year 540 million dollars was spent on
marketing globally. 90 percent of that marketing went unnoticed. This
number does not represent the percentage of marketing that was liked or
disliked, instead it includes the billboards that fade into the
background of a city skyline or a print ad that was flipped past while
searching for a story about some sort of celebrity gossip.
Marketing managers often ask their teams, “How should we brand our
product?” Or “What will make a consumer want to buy a product?” But
maybe they should be asking, “How do we get noticed?” Because if you
can’t get noticed, then why even bother?
In order to get your marketing noticed, we need to reinvent the wheel
a bit. Marketing automation is just as necessary to marketers as
QuickBooks is to accountants. According to Tim Asimos vice president
& director of Digital Innovation, “Marketing automation provides
marketers a powerful and easy way to integrate all the components of
their online marketing program into one system, helping to more
intelligently manage the customer experience across online channels. And
over the last several years, the software has seen enormous growth,
fueled by the likes of Act-On, Pardot, Marketo and Hubspot among
others.”
Not only does marketing automation save time and improve efficiency,
but it also gives marketers the ability to focus their attention on
creativity and innovation rather than worrying about the nitty gritty
aspects of a campaign. Asimos notes, “As today’s buyers (B2B and B2C)
have become increasingly sophisticated and research oriented, marketing
and sales simply have to change their approach. Customers are in control
and want to make informed decisions. And they seek out information that
is educational, insightful and helpful, not the in-your-face sales
messages that dominated marketing of the past.”
So how you produce this sort of material? It’s quite simple, really.
Companies can perform surveys to gather the necessary data to target
their decided consumer base.
As stated in Marketing Strategy, book 1 of the SMsutdy Guide®,
“Surveys typically gather quantitative and qualitative data. They are
conducted to help companies understand how their brands are viewed in
the market and to identify the brand attributes that are preferred by
customers. Surveys also help to determine how customers view the
company’s products or services relative to competing products. Customers
may associate positive attributes with a company such as reliable,
innovative, fast, secure, and friendly, or they may perceive a company
or a product in a negative fashion and provide attributes such as
inconsistent, frustrating, slow, or mediocre when describing their
perceptions.”
Leveraging marketing automation software can provide your online
marketing program a much-needed boost. It saves you time and increases
reach and engagement by sending relevant and timely content to
prospects. It also allows for marketers to focus their energy on
creating the magical content that’ll get a campaign noticed.
To learn more about improving your marketing efforts, visit www.SMstudy.com today.
[Stephanie Vezilj, SMstudy staff writer, contributed to this article]
Original Url: http://www.smstudy.com/Article/How-to-Ensure-your-Campaign-is-Noticed-with-SMstudy
